Friends of the Institute is now Spirit Guides Print Co. !
It’s been over three years since we first started Friends of the Institute. It was originally run by four friends, using a six-color press in the corner of a car shop to print T-shirts for local jobs around town. We did a couple print runs before realizing that we were in over our heads (T-shirts are really expensive!), and pretty soon the other two guys left and we sold off the press. We relocated the remaining equipment to Chris’ living room and started focusing on just printing posters and flyers.
Since that time, we’ve steadily honed our skills on various different jobs and personal projects and now our techniques and workflows are stronger and better than ever. We’ve learned a lot about printing but also a lot about running a small business. We’re an entirely different animal than we were three years ago and it’s time we changed our name to reflect that. Not to mention “Friends of the Institute” didn’t really lend itself to catchy web addresses or acronyms, nor did it make for easy typography work (we managed to cut 3 letters, woo!).
To mark the occassion, we’ve overhauled our website and added a brand new webshop! Please update your bookmarks to spiritguidesprintco.tumblr.com
We know we’ve kind of neglected keeping up our web presence lately, but we’ve been hard at work in the meantime, and we promise you’ll see lots of neat projects here in the coming months.
- Dan and Chris